Answering your questions from Voice-chat that didn't make it on air:
A relatively inexpensive outreach is how much is it?
The cheapest are Web 2.0, they cost $15-20 per link. Next, the average minimum cost per link starts somewhere from $50-80, depending on which niche.
The average price for English-language outreach is $150-200. If there are geo requirements, it is more expensive.
Does it make sense to bother with a beautiful design on a branded site if the task is to redirect the user anyway?
With design it makes sense to bother on those sites that already have positions and they bring you traffic. You start monobrands on a template, and then finalize and improve it.
What is the structure of your content department? How much volume of words does the department create in 1 month? How do you measure efficiency? What does the department's kpi consist of?
We use different contractors for content. It's easier to just outsource good content makers, work through them, and negotiate favorable terms. Plus, there's content generation on the stream.
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