PIN-UP.Partners: from traffic to long-term value

В of the Spotlight podcast by NEXT.io, Alexander Gloza, head of the PIN-UP.Partners affiliate management team, told how the brand is building a sustainable growth strategy based on transparency, data and trust between partners.

PIN-UP.Partners is a direct advertiser of iGaming products, working in the regions of Latin America, CIS, Africa and Asia. The company has been in existence for almost ten years and positions itself as a technology brand with a strong team and an emphasis on professional communications. According to Gloza, PIN-UP.Partners is distinguished from most affiliate programs by its refusal to focus on traffic volume. The main goal is not the number of players attracted, but their long-term value.

He noted that a common mistake many partners make is chasing short metrics - clicks and registrations - without analytics, data sharing and joint planning. Such an approach, in his opinion, does not create sustainable results. In contrast, PIN-UP.Partners seeks a partnership where both parties analyze the funnel, adjust campaigns and work to increase lifetime value.

As an example, Gloza cited a case where the PIN-UP team integrated the user retention department into the work of an affiliate funnel. By analyzing previous campaigns and retention data together, they were able to change their strategy and improve the quality of the players they attracted. In essence, the company's affiliates become part of the retention team, not just a source of traffic.

Each affiliate receives a dedicated manager responsible for achieving KPIs and individual goals of the partner. This format, emphasizes Gloza, turns the interaction into a constant dialog based on transparency and human approach. The company is convinced that the result in iGaming is built not only on numbers, but also on trust, openness and personal relationships between people.

He also emphasized that trust and common goals are built through transparent data sharing. Partners have access to analytical reports and performance indicators, which allows them to jointly build campaigns and make decisions. At the same time, PIN-UP.Partners is not limited to dry reporting - the team actively participates in events, supports the community, and creates a comfortable atmosphere for communication and cooperation.

Speaking about what helps the company to succeed, Gloza mentioned the team of professionals, well-organized internal processes and openness to feedback from partners. The company encourages initiative, joint development and participation in the creation of new products. This, he said, is what ensures the brand's reputation as a reliable and honest partner.

In conclusion, he gave some advice to novice affiliates: to choose affiliate programs not by the size of bets, but by the quality of support and transparency, to find your own manager and build cooperation based on daily work, analysis and testing. Fast results in arbitrage, he emphasized, are illusory: the real value is born from systematic and trust.

PIN-UP.Partners is also developing its own ecosystem, including loyalty programs and branded merchandise available to partners at the company's stand and in the new affiliate shop. This is part of the brand philosophy that unites the community not only around the product, but also around the culture of partnership.