Hi.probably the question in something naive and has already been dealt with from all sides, but I will ask. what do you think about sites with regional subdomains? for example, online smartphone store, which has physical locations in several regions.
he has a website site.ru, which opens in the home region and has redirects to subdomains when opening the site from other regions. there is a product page: site.ruiphone_17_512, it has a redirect set up to the correct region (depending on where the visitor came from), for example to: gorod1.site.ruiphone_17_512, gorod2.site.ruiphone_17_512, gorod3.site.ruiphone_17_512, .... I understand about the trust of visitors who see their home region in the url, but at the same time, the site limits itself to this group of regions, although quite competitive throughout the country.

wouldn't it be better to work on a common url for all regions? site.ruiphone_17_512, thus showing that you are exactly an online store and work with the whole country.

It's such a super-debatable question, everyone will say differently, no matter who you ask. They will send you to the output to look at subdomains or folders, and there both.

Personally, I do not use subdomains, somehow I am so sure that the trust of the common domain in this case works better. In addition - almost always we need the whole country and these subdomains - just an attempt to get up in all cities to the maximum, not just in seven.

Regional subdomains are needed only when you have a strong regional connection (warehouse, office, self-delivery from this city). You want the maximum number of items in concrete of a region that's just about is very important to you in and of itself, and Yandex takes regionality into account.

If you really want to be a national store, a single domain site.ru is much more advantageous.

And that's an important point that's often understate SEO specialists, subdomains = more work = more budget.

So, uh:

• You're spreading your link weight around. You're wasting energy on 10 sites instead of one.
• Subdomains worsen the overall competition across the country. This is right up your alley - subdomains make you a regional player in the eyes of Yandex.
• Geo-redirect is a toxic practice. We need user choice.