ROI 150%-200% - when is this possible and how long does such happiness last?

How to work with vertical Sweepstakes, part 4.

Source: chat room on Traffic Cardinal with Grigory Voevodin, Atlas team leader. Nikolay Diveroli became the host.

We did a squeeze of the podcast on TC and put it on hold. But just a couple days ago, a new one came out sweepstakes podcast on «Partnerkin.» The guest and host are the same. We won't leave this podcast aside either 🙂 🙂

⭐️ Offering Search Strategy and Creative Approaches

• The cream of the crop is when you find a product that few people pour (or no one at all), order an offerer for it, take it private and pour it.
• There are universal products like Amazon Mystery Box - in this case, you can just run different products.
• Here's our tactic. We partially pour products from the spay, partially - we pick up unique ones. Because a unique product means at least 3 days of ROI under 150%-200%, and at most - several weeks with a smaller ROI, but still decent.

⭐️ Product Selection Algorithm:

1. Go to the Amazon section Movers & Shakers (here's where you'll find something that has now started to dramatically pick up a lot of sales).
2. We look at Google Trends for 12 months. See if there's a growing trend for the category, when it peaks, mash it all up.
3. Looking at the price. Reklas allows you to pour different goods, but there are their criteria like «not more expensive than such-and-such amount».
4. Analyze whether it fits the CA (for example, on SOI in the US the audience is mostly 45+).

⭐️ Can you not cast unique products?

• It's not about the product (PlayStation, iPhone), it's about the approach. You can pour the same product in, changing the approach, and it will work.

«Change approaches» - how? Examples of conceptual change:

1. Clearing out the warehouse (new model coming out).
2. Sanctions/duties (goods that were supposed to be shipped are now expensive, you can play them off).
3. The warranty has expired (by law, you cannot sell products that are out of warranty). Therefore, the drawing of a certain batch.