AdPlexity

AdPlexity is a professional SPY service for analyzing ad campaigns across different verticals and traffic sources. It provides access to creatives, lendings and preloads across 75 countries, 100+ affiliate networks and in-app sources with traffic monitoring from 120+ mobile operators.

Suitable for

The service is useful for anyone who makes decisions based on market data and ready-made bundles.

• Arbitrageurs - fast search for working creatives, lendings and offers.
• Affiliate networks - monitoring affiliates, cloaking and rebrokering.
• Advertisers - analyze competitors and discover new sources of traffic.

Key features

• Broad coverage - data from 75 countries and 100+ partner networks.
• In-app and carrier traffic - track campaigns within apps and across 120+ mobile carriers.
• Flexible filters - by geo, format, network, tracker, start date, duration, device, etc.
• Export lendings - one-click download of landing page as a zip with all the assets.
• Anti-cloaking - the team monitors popular cloaking services and new methods of hiding campaigns.
• API and customization - set up custom tracking of domains, links and uploads on demand.
• Russian-speaking support - consultations are available through community and specialists.
• Email Digest - A selection of top mobile and native campaigns and links to download preloads, subscription available without purchasing the service.

AdPlexity modules

The lineup is represented by separate modules for different formats and sources. This helps you to focus on the right channel without overpaying.

How it works

The workflow is built around finding, evaluating, and quickly testing hypotheses based on real campaigns.

1. Set filters - geo, traffic type, grid, tracker, device, display period and duration.
2. Examine creatives and lendings - look at rotation duration, frequency of impressions, and preloads used.
3. Download the desired landing page - upload to zip and make edits to suit your offerer and geo.
4. Analyze tracking - identify sources, parameters, and partner networks to replicate the bundle.
5. Gather hypotheses - test multiple creatives and prelends, filtering out brands and irrelevant campaigns.

Practical search techniques

These customizations and approaches speed up the search for working mappings and reduce test costs.

• Limit the period - look at campaigns from the last 2 weeks to work with current trends.
• Filter by duration - 3-14 days often indicates active skale stages.
• Exclude brands - use filters on trackers and affiliate networks to remove branded placements.
• Use local keywords - search for prelinks in the language of your target country, expanding semantics directly from the pages you find.
• Segment your sources - compare popunder, in-app and other formats with competition and cost in mind.

What makes a lending site strong

The signals to look at when analyzing targets and prelands are vertical dependent, but there are consistent patterns.

Antivirus

Prelends and lend-ons in this vertical often rely on urgency and recognition.

• Emphasize urgency - timers, device risk warnings.
• Recognition effect - familiar logos and colors to reinforce trust.
• Warning markers are red and yellow, stop signs and exclamation marks.

Sweepstakes

The goal is to quickly engage the user and confirm the relevance of the offer.

• Urgency - timers and limit the number of prizes.
• Social proof - reviews with current date and time.
• Recognizable elements of brands and platforms.

Advertorial

Native articles must plausibly fit the local context.

• Localization - quality translation for a specific geo.
• Reviews - 10+ plausible comments, including a few neutral or negative.
• Recognizable media elements and layout.

Copy with improvements

Complete copying without edits often leads to low CTRs and EPCs. Improve structure and behavioral triggers.

• Test pop-up and popunder scripts within the source rules.
• Use back button scripts correctly.
• Replace other people's logos with acceptable or neutral elements.
• Match the color scheme to the offerer and geo.
• Update comments and reviews - time-stamped if possible.
• Remove security and unwanted code before running.

Support, localization and security

The AdPlexity team focuses on fighting cloaking and helping with custom tasks.

• Russian-speaking consulting support through profile communities.
• Monitoring of cloaking services and new campaign masking techniques.
• Custom queries and APIs - customize custom feeds and filters for an additional fee, usually within a few days to one week.

Cost

The materials mention the cost of access at the level of 199 dollars per month. The product is divided into separate modules - Mobile, Native, Desktop, Adult - which allows you to pay only for the necessary direction. Additional costs for customization and API connection are possible.