Amplitude

Amplitude is a product analytics platform for web and mobile applications that shows how users interact with a product, where conversions are lost and what influences retention. The service combines events, segments and reports in one interface, supports real-time work and is suitable for both teams and individual developers.

Key features

Amplitude's tools help you quickly find growth points and justify product decisions with data.

• Pathfinder - custom path map with filters and hiding of irrelevant events.
• Funnels - conversion funnels with anomaly analysis, period comparison and A/B testing support.
• Retention - Retention analysis with start and target event setup.
• User look-up - real-time tracking of a particular user's actions by ID and attributes.
• User Composition - categorize audiences by channel and properties to compare groups.
• Impact Analysis - the impact of one event on another and the evaluation of chains of actions.
• Revenue LTV - monetization analysis with a horizon of up to 12 months by segment.
• Lifecycle - base dynamics by stage: new, active, recovered and inactive.
• Compass - looking for actions related to activation and engagement growth.
• Stickiness - which events return users most often.
• Engagement Matrix - compare up to 100 events by frequency and breadth of usage to identify weak features.
• Personas - automatic clustering of users based on similarity of behavior.

Segmentation and cohorts

Segmentation is built by user and event, giving flexibility for different analysis and personalization scenarios.

• Parameters - User and device ID, country, city, language, platform and device family, application version.
• Filters by paying customers and customized metrics formulas.
• Display as graphs and tables, export results to CSV.

Working with monetization and growth

Revenue and lifecycle tools help you see how quickly segments convert to paying customers, which combinations of attributes yield the best LTV, and where value is lost.

• Revenue LTV - grouping by country, device and source to find effective bundles.
• Lifecycle - measuring engagement and retention around selected triggers.

Collaborative work

The platform supports team scaling with no limit on the number of participants and easy knowledge sharing.

• Unlimited number of users, roles and access rights.
• Spaces - spaces for topics, reports and discussions, notifications in Slack.

Integrations and data

Amplitude connects to key sources and allows you to centralize data streams.

• Ready integrations with cloud storage, advertising and analytics platforms, CDPs and marketing systems - examples: Snowflake, Amazon S3, Google Ads, Facebook, Adjust, AppsFlyer, Adobe Analytics, Braze, Twilio Segment, mParticle.
• API export and batch event loading for flexible data handling.

Analytics Fees

Below are the key parameters of Analytics plans. Full terms and extensions are available from Salesforce.

Additional products

These modules complement analytics and deepen audience engagement and experimentation.

• Amplitude Audiences - advanced segmentation and audiences, automatic predictions and recommendations based on machine learning, control groups, unlimited APIs.
• Amplitude Experiment is an experimentation platform with causal analysis, data management and advanced permissions.
• Amplitude CDP - over 85 connectors, data planning, developer tools, identity and audience management.

The cost of additional products is calculated on an individual basis.

Demo and access

A demo cabinet with test projects is available - you can try out reports and visualizations without connecting your application. The entrance is opened directly from the interface using the Explore product button.