Anabar

Anabar is an analytics and promotion service for sellers on Ozon and Wildberries that automates data collection and helps to more accurately plan deliveries, advertising and assortment for sales growth and profitability.

Key features

The platform integrates marketplace analytics and promotional tools to help you make informed decisions faster and reduce operational errors.

Suitable for

Anabar is useful for companies that manage sales on marketplaces and want to rely on data rather than assumptions.

• Online stores and brand holders - control of product visibility and performance on Ozon and Wildberries, sales and inventory analysis.
• Marketing specialists - evaluating the effectiveness of advertising activities and adjusting budgets based on results.
• Operations managers - inventory planning and fact-based logistics management.
• Analysts and financial specialists - detailed reports on margins, costs and dynamics of key indicators.

How to get started

Connection takes a few steps and does not require complex integration.

1. Register - provide phone number, name and email.
2. Receive a text message with a password to log in.
3. Add a store and connect it via API to Ozon or Wildberries.

Once connected, data will start pulling up automatically, and metrics and reports will be available in your personal cabinet.

Demo access: what you can try

Some of the features are available in demo to quickly assess the value of the service without full integration.

• Search for brands on the marketplace.
• Selecting prospective categories and products by desired properties.
• Search among sole proprietorships, legal entities and self-employed on the marketplace.
• Group statistics for primary niche analysis.

Advantages and limitations

The pros help you grow faster, and the limitations are important to consider when planning your use.

• Automate promotion and analytics processes - saving the team time.
• Up-to-date data on suppliers on Ozon and Wildberries - a pillar for management decisions.
• Sales management tools - margin transparency and KPI control.
• In-depth competitive analysis - timely adjustment of strategy.

Restrictions:

• Only Ozon and Wildberries are supported - other sites are not connected.
• The cost can be high for smaller companies.
• Must have basic analytics and service tool skills.

Practical business value

The service helps you focus on the products and actions that maximize revenue and reduce the risk of scaling errors.

• Quick diagnosis of the niche and competitive environment.
• Conscious allocation of advertising budget.
• Supply planning based on demand and margin.
• Monitor key sales and financial performance metrics.