Animoto

Animoto is an online service for creating promotional videos based on ready-made templates, with a simple editor, stock library and voiceover and screen recording capabilities. Subscription opens up advanced features, access to more templates, watermark removal and clip downloads.

For whom and for what tasks

The platform is suitable for marketers, entrepreneurs and content managers who need to quickly put together a sales video without complicated editing.

• Advertising in social networks and targeted campaigns
• Promotional and announcement videos for products and events
• Content for landing pages and mailing lists
• Sales funnels and short clips for performance marketing

Key features

The editor allows you to quickly assemble a video from your footage and embedded assets, and customize the visual and audio components to suit the task.

• Templates for professional advertising - a quick start with blanks for different scenarios
• Importing materials - uploading from the device and from Google Drive, Dropbox, OneDrive, Box
• Frame-by-frame editing - each frame of the template is customized separately with photo and video replacement
• Frame tools - expand, delete, enlarge material after insertion
• Grid, Color, Text - customize the layout, background and add lettering beyond the template
• Design layout - changing visual styles through ready-made options
• Audio - built-in tracks or your own music, track with length and fragment adjustment; voiceover recording available by subscription
• Aspect ratio - change format to fit the required site
• Recording - built-in screen or camera recording to include demonstrations and comments in the clip; simultaneous screen and camera recording is not yet available
• Project management - action history, renaming clips, free stock library

New and old editor

There are two editors available in Animoto - old and new. The new editor is focused on advertising tasks and offers more tools for production.

How the work goes

The process is built to minimize manual editing and speed up the production of promotional clips.

1. Selecting a template - match the option to your theme or purpose
2. Import materials - drag and drop photos and videos into your project from your device or cloud storage devices
3. Edit frames - replace stock elements with your own, customize the grid, colors and texts
4. Design and audio - choose a design, add music, record voiceover if necessary
5. Format and Preview - set the aspect ratio and check the clip
6. Export - download available with an active subscription

Exports and restrictions

Without subscription Animoto watermark is active and downloading of clips is not available. The new editor supports export in three formats - access is available by subscription. Projects can be stored in your account and you can return to edits.

Tariffs

The service works on a freemium model - you can start after registration, and paid plans unlock advanced features.

The cost depends on the selected tariff and is determined within the account when subscribing.

Useful details

Some features appear contextually - after inserting your own photos or videos, expand, delete, and zoom become available. This speeds up content replacement in templates and helps you quickly adjust materials to fit the composition.

Limitations and features

Downloading is not available without a subscription, and simultaneous recording of screen and camera is not supported. If you create videos specifically for advertising, use the new editor - it has more relevant templates and tools.