WordPress

WordPress is an open source CMS for creating websites, blogs and online stores with a block editor, a large selection of themes and plugins and the ability to run on your own hosting or on WordPress.com managed hosting.

Key benefits

The platform is suitable for projects of any size due to its combination of simplicity and flexibility.

• User-friendly admin panel and visual editor without the need for programming.
• Extensibility through themes and plugins for design, SEO, security, ecommerce and integrations.
• Good basic SEO capabilities and compatibility with popular SEO plugins.
• Large community, documentation and ready-made solutions for typical problems.
• Scalable under high load with the correct configuration and hosting.
• Mobile apps for managing content on the go.

CMS features

WordPress allows you to quickly build the right type of website, customize the design and extend the functionality to suit your business objectives.

• Editor on blocks: texts, images, galleries, videos, audios, columns, covers, tables.
• Design: ready-made themes and styles, customization of fonts, colors, grid, branding without code.
• Code and customization: access to templates, hooks, and CSS when you need to fine-tune.
• Commerce: WooCommerce for the store, as well as Payments blocks for selling services and digital goods and accepting donations.
• Integrations: connecting mailing lists, social networks, video and analytics.

Hosting and infrastructure

You can install WordPress on any compatible hosting or use WordPress.com with managed infrastructure.

• Global CDN, caching and high performance servers.
• DDoS protection, web firewall, real-time activity log.
• SFTP/SSH, WP-CLI and Git on extended plans.
• Site isolation and automatic image optimization.
• Unlimited bandwidth on Business level plans and above.

Domains and professional mail

The service allows you to register and manage domains and issue branded mail on your own domain.

• About 350 domain zones, free SSL, confidential registration, domain transfer, management from one console.
• The domain is free for 1 year when you buy a paid tariff, then renewal at the rates of the zone.

Professional Email helps you handle your corporate correspondence.

• Addresses like name@yourdomain.com, web interface and connectivity in email clients.
• Spam and virus filters, autoresponders, calendar and storage on a selectable plan.
• Trial period of 90 days for each domain.

SEO and analytics

All the basic optimization tools are available out of the box and extendable with plugins.

• Human-readable URLs, metadata, sitemap and robots.txt management.
• Integration of web analytics counters and tools to improve load speed.

Newsletters and RSS

WordPress supports built-in RSS feeds and social media publishing.

• The full feed is available at the /feed path, the amount and format of material is customizable.
• RSS widget is added through the Widgets section, where you just need to drag and drop the block and specify the feed URL.

Editor and publication

Creating a record comes down to adding blocks and basic formatting.

• H1-H6 headings, lists, quotes, links, media library with alt tags and captions.
• Categories and tags for structure, previews and description for snippets, publication scheduling.

Topics

Themes determine the look and feel of a website and can be free, paid, or completely custom.

• Free themes for startup and simple websites.
• Premium themes with advanced customizations and layouts.
• Adaptive themes for correct display on mobile devices.
• Industry-specific solutions with ready-made sections and templates.

Plugins

Plugins add the features you need and help optimize your site's performance.

• Content and interaction: forms, galleries, sliders, videos.
• SEO: meta tags, XML maps, content analysis.
• Performance: caching, CSS and JS compression.
• Security: access control, spam protection and malware scanning.
• Social media: balloons, widgets and publications.

Enterprise

Enterprises have access to a solution with advanced security, performance and support.

• Scalability for high loads, database optimization and caching.
• Enhanced security, monitoring and integration with enterprise systems.
• Priority support and consulting, integrations with CRM and ERP.

Cost from $25,000 per year.

Technical support and training

Help is available through community and paid channels, as well as self-study materials.

• Community and Support Forums.
• Chat and email support on WordPress.com paid plans, Jetpack support for plugin users.
• Official documentation, webinars, recorded speeches and training materials.

WordPress.com Fees.

There is a perpetual free plan and paid levels for advanced tasks. Prices are per month when paying for the service plan.

Domains cost €15-€54 per year on average, depending on the zone and promotions.

How to get started

Below is a step-by-step script for launching a website on WordPress.

1. Choose your hosting and domain or sign up for WordPress.com.
2. Install WordPress in 1 click from your hosting panel or manually.
3. Pick a theme and customize the basic style of the site.
4. Set key parameters in Settings: title, URL, comments.
5. Install the necessary plugins: SEO, forms, WooCommerce if necessary.
6. Create pages and records through the block editor.
7. Assemble menus, widgets, and sidebars.
8. Set up SEO, sitemap, and connect analytics.

Limitations and risks

When scaling, it is important to consider technical tradeoffs and update discipline.

• An excessive number of plugins can slow down a site, and a lack of plugins will limit functionality.
• Security requires regular updates and proven solutions, otherwise vulnerability risks increase.
• The quality of paid themes and author support varies, bugs and discontinued updates are possible.
• Kernel, theme and plugin updates sometimes cause conflicts and require testing.
• For highly specialized solutions, custom development may be required.