The power of fruit under Indonesia. A topical approach in creatives

Gambling is notoriously illegal in Indonesia. But the GEO is pouring on it vigorously. Agence France-Presse suddenly discovered this and posted a whole investigation.

AFP journalists found hundreds of active ads under gembla in Meta's ad library for the period September through November 2025 alone.

Key: they're disguised as health content - for example, advice on how to treat diabetes or advice on the benefits of fruit. For example, one phanok placed 49 ads with a headline about the benefits of pomegranate. This was followed by redirecting users to betting sites.

We decided to check what was causing the noise. In Meta Library Ad only on request «buah-buahan» («fruit» in Indonesian) really has a lot of active creos.

Screen 1 is a typical approach: someone playing slots from a smartphone. And the caption reads:

«Eating fruit every day is one simple habit that can have a big impact on health. Fruit contains vitamins, minerals, fiber, and antioxidants that help support immunity, improve digestion, and provide natural energy without added sugar. If you make fruit part of your regular breakfast...»

However, it doesn't take that many letters to mess with Meta's head. Screen 2 - neutral creo with a caption:

«Do not underestimate the power of fruit consumption. Its benefits are sure to show up.».

And there's a very brazen approach, like in screen 3. Everything in the preview hints at gembla. But the text is about delicious and healthy fruits and richness of nutrients. I wonder how long the creative will live?