How much does a casino lose in 1 hour of downtime?

At iGaming, a product drop is not just a technical error. It is one of the most costly events that can happen to a product.

Here's what 1 hour of “silence” looks like if the casino makes a 100 million $ GGR per month.

Let's take a certain fictional casino XXXBet, which has the following monthly figures:
GGR - $100 million.
FTD - 300,000
CPA cost - 50$

1. GGR losses

There are ~720 hours in a month.

100 000 000 $ / 720 = 138 888 $

Every hour of idle time is minus ~139,000 $ GGR.

2. Lost FTDs

If there are 10,000 new users per day:
10 000 / 24 = 416 FTD. per hour.

So, for 1 hour of downtime, you lose 416 players, who had to make the first deposit.

3. marketing losses

CPA = 50 $

416 FTD × 50 = 20 800 $

This is money that will need to be reimbursed to the partners.

4. LTV losses (the most painful)

Average LTV by market: 200-500 $.

416 × LTV =:
* LTV 200 $ → 83 200 $
* LTV 300 $ → 124 800 $
* LTV 500 $ → 208 000 $

Players didn't just not show up - they left for a competitor.

TOTAL for 1 hour of downtime:

Minimum: -243,000 $
Maximum: -368,000 $

And that's just the direct losses.
Indirect is worse:

* VIPs fly off to another brand,
* the hold falls,
* sagging organics,
* the reputation is ruined *,
* grows churn *.

Conclusion

For a 100 million $ per month casino, every hour of downtime is a check for 250k-370k $ of direct revenue loss.