The famous «Our Neutivas are real!» column.»
From Romania, too.
Creating content in Romanian is a challenge, let me tell you. The language is very complex, with its own nuances.
For example, one English word can turn into 5 Romanian words. Now imagine what happens when writing meta-titles and meta-descriptions
Or another pain - diacritical marks. There are so many of them in Romanian that Romanians themselves regularly make mistakes there. You can't do without a good prufrider.
But the main thing is the right ToV. Official, neutral, academic - these are all alien to Romanian players.
We know this for sure, because we gathered a consilium of 7 Romanians who work with iGaming texts. They said: «Leave your bureaucratism and dry ToV to the Germans and northern Europeans, we have the expressive Balkans here».»
Our copywriter, Anne, detailed everything in the video above ⬆️
Dasha,
CEO and content marketer of iGamingTextLab
I think I've already got a producer