Post above about trends for 2026 When I wrote it, I decided to compare it with a similar document for 2025, which was a year ago.

Trends iGaming 2025 vs 2026:

• Marketing
  In the 2025 projection, we talked about marketing in terms of specific tools: funnel, influencers, localization. It was a tactical level.2026 report introduces the notion of «brand-centric marketing» as a macro trend. That is, the focus changes from individual tools to building a trusted brand.
• AI
  The 2025 report cited AI as part of a common technology block, along with payment and cybersecurity. In 2026, AI is spun off into a separate macro trend - «AI Industrialization» That is, AI is increasingly penetrating companies' business processes with the goal of achieving measurable financial results.
• Regulation
  In the forecast for 2025, the main task was to have time to enter new countries and obtain licenses; in 2026, the main thing for operators is to actively transfer players from «gray» sites to their legal platform. To achieve this goal, regulators are strengthening control. They are starting to monitor all financial flows and company revenues, up to and including tracking each transaction in real time.
• Product
  If a year ago we talked about the synergy between casinos and sportsbook, in 2026 microtrends are emerging that were not the focus of attention before For example, the report highlights microbetting and the growing popularity of Formula 1 betting.
• Business
  In the 2025 report, the business development section had the main focus on M&A and strategic roadmaps, with the 2026 outlook showing a new trend - «IPO as a sign of market maturity» That is, the iGaming industry is moving to a new level of financial transparency, approaching the standards of large public companies.