Three planning strategies in business, including iGaming

Let's break down the three approaches:

• The sniper method. One arrow, one target. A startup has a limited budget, a team of three people, and three months to the tipping point. Under these conditions, every decision must be planned and calculated in detail. Dozens of hours on market analytics, calculating unit economics, testing hypotheses on minimal samples. One mistake costs the entire project. The classic waterfall approach requires detailed planning of all stages in advance.
• The volley fire method. One hundred arrows, one target. A large company has a marketing budget to test five GEOs simultaneously. We launch several offers at once, see what comes in, and scale up the best models. One channel didn't work, we pour the budget into another. A mistake with a lower probability will lead to the collapse of the entire company.
• The Ivan-Tsarevich method. Zero budget, no clear goal. You start a project in one direction, see where it came from, build your business around the result. Traffic came from a different GEO than planned, found a niche where competitors are sleeping, turned the strategy 180 degrees.

Ask the question «What is the company's plan for the next 6 months?» to the management team and you'll know whether «fairy tale forest and mushrooms» are driving the company (as painted by Nano Banana) or the cold calculation, professionalism and competence of the C-lvl team.