We're stuck in the mouth guard. What do we do?

How to work with vertical Sweepstakes. Part 6.

Source: chat room on Traffic Cardinal with Grigory Voevodin, Atlas team leader. Hosted by Nikolay Diveroli.

⭐️ Scaling and technical nuances

• When scaling bundles you may just bump into a mouthpiece. For example, there is such a problem in Germany. It is solved by cooperating with 5-6 advertisers.
• There are no problems with caps on GEO US, but there is another nuance. EPC is falling. As already mentioned, leads on the backend are bought by buyers who work according to a certain schedule. At some point, the envelope becomes lower because someone stopped buying leads on the backend. The buyers went on vacation - and no one told you about it.

⭐️ Gathering the base on your side: does it make sense?

• You can make a form on your side, collect all the contact data, but the question is what to do with it afterwards. Advertisers will not buy this data just like that. They need users to go to their platform, fill out the form, and confirm the email. You can't collect a database on your own and sell it to another advertiser using SOI.
• But! You can use this base on your own. How exactly depends on your creativity.
• Technically, it is not difficult to build a database. You just need to make a form on your side where the user will enter data. This data can be uploaded with one click.