Argentina has introduced nationwide requirements for iGaming advertising

Argentine Ministry of Economy Nov. 3 published Resolution No. 446/2025 with the first nationwide regulation of online gambling advertising. All advertising will be required to contain the warning «Compulsive gambling is harmful to health» and the label «+18». The warnings are required to be on the screen throughout the advertising integration.

They will be placed full-width at the bottom, taking up a minimum of 10% of the total height of the ad, in bold type with contrasting colors. Influencers will also be required to hold these warnings during integrations. In radio commercials, the warning will be read out at the end without music. Violators will be fined under Consumer Protection Law No. 24.240 and Commercial Loyalty Decree 274/2019. The resolution will take effect on December 3.

The resolution repeals the previous No. 12/2024 and creates the first federal standard for iGaming advertising. It also creates a channel for filing complaints against violators.