Everyone's copying the Aviator?

Aviator gave us the era of crash games, crash approaches and discussions about their effectiveness for iGaming products. And also today game providers actively PR among affiliates to promote their instant games. In general, crashes, crashes, crashes - everywhere they are.

But why isn't every crash game successful? Let's find out with game provider Ebaka Games why simply copying Aviator is not enough. Vitaly, CEO, talks to Highroller Ebaka Games.

⚡️ After the resounding success of the Aviator, copies followed, but only a few succeeded. This means that not everyone understood the essence of why Aviator «took off». Many articles about crash games say that it's all about the crash mechanics: users nowadays love fast games, especially the zoomer generation. But it's clearly not just about the crash mechanics, as only a few games like this really take off. What do you think?

1. If you use mechanics without understanding the target audience, the motives for their involvement, it will lead to burning through the budget and disappointment in the result. Aviator, as they themselves have emphasized in recent interviews, was not the first crash to hit the market. But! It was the first crash that was able to dominate worldwide, creating a unique phenomenon and precedent.
2. Besides the key cor mechanics - it's important to build a community, create a pattern of play in the players, work with retention through promotools (freebets, chat, etc) - all of these layer by layer make the difference between a good game and a great one. And I'm sure the coolest insta-games are yet to come.
3. Do you agree with teik that crash games need good marketing now (collabs with Influencers, collaboration with Facebook arbitrageurs, for example). Do you agree / disagree? Why?
4. Even the best game needs promotion. In today's world, people like to navigate and learn new things not only based on personal experience, guided by their own opinions and tastes. Influencers' opinion is also important to them. People nowadays are quite influencer-dependent (these are data-backed facts, not our opinion).
5. Therefore, you can't just hand a game over to an operator and assume that it will grow and find its way on its own. You have to help, look for the right channels, look for the right tools and, of course, the right people to promote great games.
6. In a private conversation, you and I discussed fillers - quick copies of slots released between major releases. Is there such a topic with crash games?
7. Sure. Instant games suffer from this same vice of the industry - taking quantity when it's hard to take quality.
8. You can't count how many times the famous Chicken has been attempted over the past year - it seems like every other studio has taken on their own version. Trying to catch up with a departing train looks ridiculous. It's one thing to try to develop key mechanics and take the next step in the genre, but it's another to churn out throngs of clones/reskins in hopes of filling an already crowded casino space with one-day knockoffs. Ebaka doesn't do that and has no plans to, there are tons of other studios for that.
9. Also, in a private conversation, you mentioned that the topic of making copies is a slippery, provocative one. Why?
10. Because everyone pretends that they came to change the market, make a revolution and raise the industry to a new level. These loud statements are no longer funny, while the products of studios with such statements are clones of top slots / instant games. We created the studio for a different purpose. Everyone was waiting for change and revolutionizing genres by making clones and reskins, and we brought them the real Ebaka.