X.com. (Twitter) is gradually becoming the leader in Google Discover in the US

reports John Shehata according to NewzDash.

X.com. is now the 4th most visited Google Discover in the US and UK according to our data, behind YouTube, Yahoo and CNN. This is not a one-off spike, the ranking has been maintained over the entire 30-day period.

Topics:

Sports dominates (soccer), followed by legal and government topics, and then more general news and basketball. Entertainment and science also show a significant presence.

Accounts:

Based on the top 1,000 most popular Discover articles that mention X.com., visibility is centered on a stepped curve, led by the accounts of major news outlets and public personalities.

Why it's important.

Discover is increasingly becoming Google's primary site for news consumption, and links X.com., appearing on Discover cards are changing the distribution structure. Publishers who have ignored X.com. as a source of traffic, it's worth reevaluating your strategies, aligning content format, reach and timing with topics that are currently trending on X and resonating with Discover.