Brazil

      Coat of Arms

      Coat of arms of the country of Brazil

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      Population
      • Population: 206081432 people.
      • Official Language: Portuguese
      • HDI: 0,760
      • Salary: $418
      • Poverty rate: 28.0%
      • Gini: 52.9%
      • The believing population: 79%
      • Main religion: Christianity (88.9%)
      • Second religion: Atheism (7.9%)
      Harmful habits
      • Alcohol: 6.1 litres/year
      • Smoking: 12.8%
      Internet
      • Internet users: 77.1%
      • Mobile Internet: 67.6%
      • Landline Internet: 31.7%
      • Internet speed: 22.3 Mbps
      • Country Top Level Domain: .BR
      General information about the country
      • Country name:
        Brazil
      • Code (2-digit):
        BR
      • Continent:
        South America
      • Country level:
        Tier 2
      • Capital:
        Brasilia
      • Country area:
        8511965 sq km.
      • Telephone code:
        +55
      • Currency (code):
        Brazilian real (BRL)
      Geographical features of the country

      Administrative division into regions

      Federal District: Brasilia.
      State (26): Acre, Alagoas, Amazonas, Amapa, Bahia, Goiás, Maranhão, Mato Grosso, Mato Grosso do Sul, Minas Gerais, Para, Paraíba, Paraná, Pernambuco, Piauí, Rio de Janeiro, Rio Grande do Norte, Rio Grande do Norte, Rio Grande do Sul, Rondônia, Roraima, São Paulo, Santa Catarina, Ceará, Sergipe, Tocantins, Espírito Santo.

      Features of the country

      The modern territory of the country was partially or fully occupied by the following states: the Portuguese Empire, the Spanish Empire, the United Provinces of South America, and the Brazilian Empire.

      Brazil has access to the following lakes: Patos, Lagoa Mirin, Tucurui, Mangueira, Kuari, Balbina, Grande de Monte Alegre, Piorini, Uberaba, Itandeua, Tefe, Araruama, Faro, Lagoa Paro, Mamia, Grande Manacapuru, Cabaliana, Mandiore, Itapeva, Lagoa Dos Cuadros and others.

      The following rivers flow through the territory: Amazon, Parana, Jurua, Madeira, Purus, Tocantins, São Francisco, Araguaia, Paraguay, Rio Negro, Tapajos, Xingu, Japura, Mamoré, Putumayo, Guaporé, Uruguay, Iguaçu, Rio Grande, Tiete and others.

      Brazil has islands: Marajo, Bananal, Tupinambarana, São Luis, Santa Catarina, Ilha Grande, Cardoso, Itaparica, Vitoria, Itamaraca.

      Mountains in the territory: Neblina, 31 de Marsu, Bandeira, Calzado, Pedra da Mina, Agulhas Negras, Cristal.

      Famous caves in the country: Toca da Boa Vista, Toca da Barriguda, Conjunto Santa Rita, Gruta do Padre, São Vincente, Lapa Terra Ronca, Gruta Olhos d'Agua, Gruta de Tapaham, Gruta do Janelan, Gruta do Centenario, Gruta Casa de Pedra, Abismo Gai Collet, Abismo Ouro Grosso.

      Gambling regulation
      • Online casinos:
        Illegal
      • Online sports betting:
        Regulated
      Read more about regulation

      On 1 January 2025, Brazil will launch a regulated iGaming market.

      In Brazil, the process of blocking illegal operators is efficiently organised and takes 1-2 days. The SPA sends a request to ANATEL, which then sends lists of illegal domains to more than 21,000 operators and ISPs across the country.

      Top brands in the country

      Ranking of iGaming brands for January 2025 (Ahrefs)

      1. Betano (32 700 000)
      2. Bet365 (21 120 000)
      3. Betnacional (6 800 000)
      4. Superbet (4 710 000)
      5. Sportingbet (4 540 000)
      6. VaideBet (2 900 000)
      7. Novibet (2 210 000)
      8. Blaze (2 160 000)
      9. Pixbet (1 940 000)
      10. Onabet (1 650 000)
      11. KTO (1 620 000)
      12. Betfair (1 610 000)
      13. H2bet (1 550 000)
      14. Bet7k (1 170 000)
      15. PlayPIX (775 000)
      16. Parimatch (681 000)
      17. Esporte da Sorte (668 000)
      18. Pagbet (552 000)
      19. Aposta Ganha (543 000)
      20. F12bet (446 000)
      Top payment systems

      Top payment methods (October 2024):

      • pix
      Online Gambling in the country

      How often do Brazilians play at casinos?

      • 61% of players log into an online casino at least once a month;
      • 30% of players log on to an online casino 1-2 times a week.

      Demographics

      Players maintain gender parity: 51% female and 49% male.

      • 35% of players are between the ages of 25 and 40;
      • 28% of players are between the ages of 41 and 56.

      Financial situation

      • 48% of players are under $1000 per month;
      • 40% of players - between $1000 and $3000 per month;
      • 12% of players - from $3000 per month.

      Regional distribution

      Players are present in every state in Brazil. Most of them live in developed cities.

      • 24% São Paulo;
      • 14% Rio de Janeiro.

      What generates interest?

      • Lotteries - 58%;
      • sports betting - 32%;
      • scratch cards - 27%.

      How much do they spend per month?

      • 63% of players - up to $10;
      • 19% of players - $50-$100;
      • 18% of players - $100 or more.

      Legislation

      No matter how you look at it, the country's government has realised the economic benefits of legalising iGaming. In just a few years, bookmakers have become the main entertainment of Brazilians who love football and everything related to it.

      The concern of the country's president about the negative consequences of iGaming legalization for citizens is quite justified. For example, the Central Bank presented data according to which the poorest families in Brazil, who receive state benefits to maintain at least a minimum standard of living, spent more than $550 million on betting in August 2024 alone.

      Brazil is therefore urgently taking drastic measures in creating a safe environment for local punters. On the one hand, the authorities' actions are generally justified, as they are aimed at protecting the country's citizens.

      On the other hand, in this race the officials forget about the no less important participants of this story - the licensees, who cannot calmly wait for the opening of the sector and are constantly on guard in anticipation of new strict and sometimes absurd rules and restrictions. Some of them simply do not see further prospects of their activity and decide to leave the market.

      It turns out that the sleeping giant of the world gambling market creates extremely unfavourable conditions for legal operators, clearly contributing to the rapid growth of the shadow sector. Besides, the market is already overcrowded with iGaming-companies, and in such conditions a serious struggle for a place under the sun awaits them.

      Data from Blask on online gambling
      • Blask data from: 01.09.2024
      • Population size: 214.3 million
      • Brands found: 189
      • Active brands: 184
      • YoY (Year Over Year): +2%
      • MoM (Month Over Month): -7%
      • eFTD: ~65 million
      • eGGR: ~$4.9bn
      • Interest in gambling in the country:

      • Top 5 brands in the country:
        1. Betano - 20,7%
        2. Bet365 - 13,5%
        3. Esportes da Sorte - 10,3%
        4. Sportingbet - 8,3%
        5. Betnacional - 7,2%

         
      Surveys of the country's population on online gambling

      In 2024, 627 adult players were surveyed. The results showed that the majority of users are satisfied with the legal regulation.

      What do players think?

      • 48% think licences are needed, but not for everyone;
      • 36% strongly support licences;
      • 9% are not sure;
      • 8% oppose licences.

      The majority (84%) are in favour of legalising gambling. 92% of players want clear rules for their safety.

      How important it is for Brazilians to gamble within the law:

      • 87% consider it very important;
      • 6% don't see it as important.

      The same group of players were asked, ‘How familiar are you with the laws of online gaming?’ On a scale of 1 to 5, the answers were:

      • 21% not at all familiar;
      • 25% have little familiarity;
      • 13% have a general understanding;
      • 31% are well acquainted;
      • 9% are fully familiarised.

      Only 53% are more or less familiar with the rules - relatively low figures.

      However, 69% regularly follow legislative updates, which may indicate some public enquiry of interest in legal iGaming.

      ‘Brazilians want to play fairly and according to the rules. They are waiting for the laws to become clearer and start protecting their interests.’

      Will iGaming bring financial help to the country?

      • 76% think no;
      • 13% think yes.

      What do you think about raising taxes on iGaming?

      • 57% support the idea;
      • 24% believe that high taxes will discourage investment.

      Conclusion: players are sceptical about the state benefit of legalising iGaming and moderately support high taxation of the sphere.

      Safe Gaming. How does legalisation of gaming affect the risk of addiction?

      • 47% - legalisation will increase the risk of addiction;
      • 44% - would have no impact;
      • 7% - would reduce the risk.

      How will regulation affect money laundering and match-fixing?

      • 87% - it will increase the transparency of the market;
      • 9% - it will not help.

      Conclusion: the majority of players do not believe that the legalisation of iGaming will reduce the level of ludomania. However, they agree that the measure will increase the transparency of the market.

      Information security in iGaming. Can you determine if a site is secure?

      • 20% - I always can;
      • 41% - sometimes yes;
      • 28% - don't know how to do it;
      • 11% - are sure that they don't.

      Conclusion: one in five people are confident that they know how to check the safety of a gambling site. The rest rely on chance.

      Do you know how to ensure the safety of personal data when playing for money online?

      • 26% - I'm sure I do;
      • 34% - more likely to know than not;
      • 39% - no, don't know.

      Conclusion: digital literacy in online gambling and security needs to be increased among Brazilians.

      Online casinos/sports betting. Which gambling games do users play?

      • 73% - lotteries;
      • 33% - sports betting;
      • 21% - scratch;
      • 20% - slots;
      • 18% - bingo.

      Conclusion: the average user plays more than two games.

      What casino games do users play?

      • blackjack
      • roulette;
      • slot machines.

      As it turns out, bettors have a better understanding of how to recognise a safe site, unlike those who sit at online casinos (75% vs 58%).

      This can be attributed to massive advertising campaigns by BC and the operators' connection with football teams too. Both equally approve of licensing.

      Who is more influential in shaping gambling policy?

      • 39% gaming industry;
      • 35% government;
      • 31% lobbies;
      • 28% legislators;
      • 3% religious organisations.

      Respondents underestimated the influence of the church. Religious organisations regard any kind of betting as a serious sin and lobby for restrictions on gambling.

      Republican legislators, most of whom are on close terms with the church, strongly discourage the growth of gambling. They prefer citizens to donate money to the parish rather than carry it to the casinos.

      It is worth considering that Brazil is one of the most religious countries in the world. The majority of Brazilian citizens (88.77%) are Christian.