Established in 2023, this Kyiv-based squad specializes in media buying within the iGaming industry. As of 2024, the group comprises 15 dedicated professionals, all focused on optimizing traffic sources.
Utilizing Google Ads and Facebook Ads, the team explores diverse strategies to maximize reach. They operate in approximately 30 geographical areas, strategically targeting various international markets. This global approach allows for the adaptation of campaigns to different cultural and economic contexts, enhancing engagement and conversion rates.
To excel in this competitive space, continuous analysis and real-time data tracking are key. Emphasis is placed on optimizing ad spend to ensure sustainable growth and profitability. Collaboration among team members fosters innovation, keeping the company ahead of market trends and ensuring effective outreach strategies.
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