Partner BC

BC GAME (Blockchain Casino Game) is one of the most recognisable iGaming projects. The casino was launched in 2017. The main trick was the use of blockchain technologies, which, in turn, gave users the opportunity to play anonymously and securely.

Attracting traffic

The project demonstrates steady traffic growth due to effective marketing strategies. The main sources of traffic are:

• Direct visits to the site (about 40%);
• Organic search (about 30%);
• Co-operation with referral sites (about 20%).

Co-operation with ‘cryptocurrency faucets’

Of separate interest is the method of attracting players through cryptocurrency cranes. A cryptocurrency faucet is a simple site that offers a small reward in cryptocurrency for completing various simple tasks: filling out a survey, passing a captcha, etc.

BC GAME actively co-operates with various cryptocurrency faucets.

The scenario is approximately as follows: a player performs a task → receives currency → sees a referral link to BC GAME, where he can multiply (and in fact - spend) the earned cryptocurrency.

The project co-operates with such well-known faucets as FreeBitcoin and FaucetPay. In addition, BC GAME has its own cryptocurrency faucet that pays rewards in the project's internal currency.

According to various estimates, the number of visits from cryptocranes reached up to 900 thousand per month. On average, this figure is at the level of 150-200 thousand per month.

Changes in traffic in 2024

Over the past 6 months, there has been no significant increase in traffic on the project. BC GAME is visited by about 620-650 thousand people per month.

The only noticeable drop in traffic was observed in August 2024, which may be due to the update of Google algorithms.

Growth. If we look at the project in terms of regions, we see the following picture:

• India - 56% of all traffic. Over the last 6 months the number of visits increased by 85 thousand.
• Nigeria - 7% of all traffic. +45k visits in the last 6 months.
• Turkey - 3% of all traffic. +16k visits in the last 6 months.
• Pakistan - 3% of all traffic. +22 thousand visits in the last 6 months.

Fall. In turn, several regions have seen a decline in visits:

• Brazil - 5.5% of all traffic. -10.5 thousand visits in the last 6 months.
• Indonesia - 3% of all traffic. -14 thousand visits in the last 6 months.

In total, organic traffic is valued at $180k.

Available currencies

• 90+ cryptocurrencies (including shitcoins);
• Fiat currencies: EUR, GBP, NZD, CAD, AUD;
• Deposits via NFT;
• BC Dollar - internal currency of the project (1 BC Dollar = 1 USDT), which is used for promotions, cashback and referral bonuses. Playing with this currency is also possible.

Partnerships

• Leicester City Football Club. In 2024 BC GAME became an official partner of the football club. As the English Premier League is one of the most popular leagues on the planet, the BC GAME emblem on the uniforms will significantly increase recognition among sports fans.
• Cloud9 Cybersports Organisation. The Cloud9 organisation is constantly on the lips of cybersports fans, as it has members in a variety of cybersports disciplines: Counter-Strike 2, Dota 2, League of Legends, Fortnite. This partnership increases brand awareness among online competition fans.
• Singer Jason Derulo. The partnership was concluded in 2024. The artist has been actively involved in the creation of BC GAME branded content, increasing brand awareness among music fans.
• Partnerships with streamers/pro-players. BC GAME has actively partnered with various streamers on the TWITCH platform. Some of the big names include Counter-strike players Ladislav Kovacs (nickname Gurdian) and Jonas Olofsson (nickname Lekro). Also, the brand has partnerships with streamers Trainwreckstv (2 million subscribers on TWITCH), Roshtein (1 million subscribers on TWITCH).