Partnering with William Hill Affiliates opens doors to lucrative opportunities within the online betting and gaming market. The program caters to a variety of players through segments such as Sports Betting, Casino experiences, Poker, and Bingo, allowing for diversified income streams.
The commission structures available are particularly attractive. Options like RevShare, CPA, and Hybrid models provide flexibility, depending on the preferences of your audience and marketing strategies. RevShare commissions range from 15% to 30%, ensuring competitive payouts based on the performance you deliver. This tiered system encourages increased traffic and engagement with promotional activities.
Furthermore, the user-friendly platform simplifies tracking and reporting, which is key for successful partnership management. Affiliates benefit from robust marketing tools and materials, enhancing promotional efforts. The responsive support team ensures that help is just a request away, aiding in optimizing strategies that align with your goals.
By focusing on specific niches within the gaming market and utilizing the insights provided by the platform, you can scale your revenue effectively. Regular promotions and tournaments organized by William Hill also create ample opportunities to engage potential players and boost conversions. The blend of an established brand reputation and effective affiliate resources sets the stage for substantial earning potential.
Affiliate program overview
William Hill brand breakdown
One of the oldest gambling operators - William Hill was founded in 1934 in the UK. The company is a major player in the global market with strong positions in online and retail. The company has more than 12,000 employees.
The operator operates under the license of the UK Gambling Commission - one of the strictest regulators in the industry.
What's on offer
Sports betting
Online casino
Live Casino
Poker
Bingo
Interestingly, the company is actively developing the concept of digital betting shops - in 2022 they launched a fully digital betting shop in Leeds.
Security
William Hill uses SSL encryption, data protection and player verification. The company also cooperates with international player protection organizations.
What about traffic (January - March 2025)
Total visits: 23.13 million (+26.09% MoM)
Average number of visits per month: 7.71 million
Average time on site: 9 minutes and 42 seconds
Pages per visit: 6.87
Bounce rate: 31.75%
From what devices are visitors coming from
Mobile - 80.49%
Desktop - 19.51%
Traffic sources
Direct visits - 67.91%
Organic search - 25.08%
Paid traffic - 3.15%
Referrals - 3.05%
Media advertising - 0.64%
Social networks - 0.17%
E-mail - 0.01%
Geography of users
Great Britain - 91.44%
Ireland - 2.28%
Japan - 0.61%
USA - 0.48%
Nigeria - 0.37%
What's in the news
William Hill reported strong results at the end of 2024 - parent company Evoke reported revenue growth of 12-13% YoY; online segment added 16-17%.
Annual EBITDA reached the upper end of guidance at £300-310m. The company's focus for 2025 is to strengthen its position in key markets: the UK, Ireland, Italy, Spain, Denmark and Romania.
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