Ukraine

    Coat of Arms

    Coat of arms of the country of Ukraine

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    Population
    • Population: 23374326 people.
    • Official Language: Ukrainian
    • HDI: 0,734
    • Salary: $387
    • Poverty rate: 70%
    • Gini: 25.6%
    • The believing population: 73%
    • Main religion: Christianity (83.8%)
    • Second religion: Atheism (14.7%)
    Harmful habits
    • Alcohol: 5.7 litres/year
    • Smoking: 25.8%
    Internet
    • Internet users: 65.6%
    • Mobile Internet: 62.6%
    • Landline Internet: 35.9%
    • Internet speed: 15.6 Mbps
    • Country Top Level Domain: .UA
    General information about the country
    • Country name:
      Ukraine
    • Code (2-digit):
      UA
    • Continent:
      Europe
    • Country level:
      Tier 3
    • Capital:
      Kiev
    • Country area:
      467544 sq km.
    • Telephone code:
      380
    • Currency (code):
      Hryvnia (UAH)
    Gambling regulation
    • Online casinos:
      Regulated
    • Online sports betting:
      Regulated
    Read more about regulation

    Ukraine is heavily regulated from 2020.

    As of 2025, the main regulatory body is CRGL (Commission for the Regulation of Gambling and Lotteries).

    CRGL imposes strict requirements on all operators, which include fighting player addiction, controlling game integrity and certifying software in Ukraine.

    At the same time, domains of illegal operators are actively banned.

    The online casino license itself costs 1 million USD for 5 years.

    Also, players pay a 19.5% tax on winnings.

    Translated with DeepL.com (free version)

    Top payment systems

    Top payment methods (January 2025):

    • Credit cards
    • Google / Apple pay
    • Skrill
    • Neteller
    • Crypto
    Top slot machines

    Top slot machines (January 2025):

    • Sweet Bonanza
    • Hell Hot 100
    • Gates of Olympus
    • Burning Chilli X
    • The Dog House
    Online Gambling in the country
    • The target audience for operators in Ukraine is aged 22-35. That is why marketing campaigns often use various topical infopromotions and memes.
    • Ukraine is a digitalized country with good internet coverage even in small towns. Ukrainian player is used to any sites (including online casinos) opening quickly.
    • A player can be verified literally in a couple of steps using the Дія or BankId app. Thanks to this procedure, the player does not need to make a bunch of photos with documents, and the verification itself takes up to 3 minutes in total.
    • Ukrainian players are also used to very fast transactions. Therefore, at the slightest delay, the player will certainly contact the support.
    • Cryptocasinos are gaining popularity in geo. Reasons: many people (especially in IT) work unofficially and earn income in crypto.
    • The “white” market is extremely corrupt. Without “their people at the top”, it will be extremely difficult to get a license. On the other hand, offshore - has low profitability and a lot of problems with payments.

    Ukraine is a market with complex regulation, which was actively developing until February 2022. Due to the high level of digitalization, active marketing campaigns of various operators and convenient verification - more and more players came to online casinos. The average check per player was not very high, but the figure was steadily growing from year to year.

    • Annual GGR of the market (before SMO): about 300 mln USD;
    • Annual GGR of the market (to date): about 150-200 mln USD;
    • CPA: 30-60 USD (RevShare model of 15-20% is often used)
    • ARPU monthly (GGR / Active users): About150-250 USD - for top products with license. Second tier offshore products can expect 60-120 USD ARPU.
    • FD: 5-10 USD;
    • SD: ~10 USD;
    • Visit2Reg: 24%;
    • Reg2Dep: 18%.