Gambling regulation
Gambling in the country:
Licensing
Local License:
MINCETUR
Population growth:
Internet users:
Urbanization:
Urbanization - 78.9%
Languages in the country:
Spanish (official) - 82.9%
Quechua (official) - 13.6%
Aymara (official) - 1.6%.
Age structure:
0-14 - 25.8%.
15-64 years - 66.2%
65+ - 8%
Middle age:
Total - 30.2
Men - 29.1
Women - 31.3
Literacy:
Total - 94.5%
Men - 97%
Women - 92%
Real GDP:
2021 - $506.697 billion.
2022 - $520.507 billion.
2023 - $517.644 billion.
Real GDP growth:
2021 - 13.36%.
2022 - 2.73%.
2023 - -0.55%
GDP per capita:
2021 - $15,000
2022 - $15,300
2023 - $15,100.
Top brands in the country
Top 20 iGaming Brands (November 2024):
Top payment systems
Слоты по доли рынка
Top Slots
Top 10 Popular Slots (November 2024):
Affiliates receiving traffic
More about gambling regulation
iGaming in the country is authorized and regulated by the Ministry of Foreign Trade and Tourism (Mincetur).
Peru's legal iGaming market will launch in February 2024. Recently, the regulator published a list of licensed operators from 64 companies. In addition, it became known that operators will have to pay a new excise tax of 1% of the amount of each bet.
The industry's response to the new tax in Peru was obviously negative. However, this innovation, in the end, does not outweigh the desire of operators to start operating in the legal iGaming sector of the country, where the licensing conditions are quite acceptable ($3.4 million per license and 12% tax on GGR), and there is a dominant percentage of gamblers who prefer to make relatively large bets.
About blocking and liability
Medium
Legislation:
Regulation evolves; localized restrictions possible
The activity of the authorities:
Medium
Risk of harassment of non-residents:
Low
The risk in entering the country:
Low
Risk of extradition to the country:
Low
Precedents (against non-residents):
No data
Comment on the level of risk:
Peru: Region with rapidly changing regulation; work can be done with monitoring of localized changes. Risk of extradition to the country is low, requests are rare.
Blask.com data - index and top brands
Indicates the aggregate level of engagement and interest in all brands in a country. This indicator serves as a barometer for the iGaming industry and combines various indicators to give an overview of trends and changes in the market.
Top brands in the country according to the Blask.com service
| Apuesta Total | 54.8% |
| Betano | 9.75% |
| DoradoBet | 9.39% |
| Te Apuesto | 6.65% |
| Betsson | 5.34% |
*BAP (Brand's Accumulated Power) - accumulated brand power, reflects the brand's share of consumer interest in the online gambling market. The relative presence of a brand in a country. The BAP graph is presented below:
Data for the section is provided by the analytical service Blask.com.. At the moment, the service's database contains information on more than 80+ countries and more than 2500 brands.
Gambling in the country
The country has a population of over 34 million people (80.4% of the population lives in urban areas). The average age is 27 years. The overall youth literacy rate is 98.94%. The adult literacy rate is 95%.
Language: Spanish, Quechua, Aymara and other local languages in areas where they are predominant.
Religion: Catholicism (about 81% of the country's population), with evangelicalism and atheism accounting for the remaining 19%.
Major cities: Lima (capital), Arequipa, Trujillo, Chiclayo, Piura, Huancayo.
Currency: New Salt (PEN). 100 PEN = $26.69.
Peru is a fairly poor country. The estimated GDP per capita for 2023 was $7,669. This compares to $17,254 in Chile and $48,912 in the UK.
The unemployment rate in the country reaches 5.9% and the poverty rate is 33.7%. The average salary is about $450.
The culture of modern Peruvians has evolved from Spanish and Amerindian traditions. Peruvians are very family-oriented people. And family means not only close relatives, but also distant relatives - they form real clans, as Indian tribes once did.
The people of Peru love festivals, not only religious ones. In every region, at any time of the year, there is a major event.
Witchcraft holds a special place in the culture. In the center of the Peruvian capital, you can even visit a market with witches' wares.
Despite the outward bustle, the population is characterized by unpunctuality and slowness.
APRU (average product revenue per player): $502 per year.
About 74% of the population have access to the internet, with an average mobile internet speed of 19.97 Mbps.
Volume of device utilization:
Popular Web Applications: Facebook, Pinterest, Instagram, TikTok, WhatsApp, WeChat.
In August 2024, Facebook was used by 62% of the Peruvian population, followed by Pinterest with 16%, and Instagram ranked third with 11%.
The country has a very strong culture of sports. The main favorites are soccer, horse racing, volleyball, basketball and tennis. Soccer takes the leading position in betting: it accounts for 90% of sports betting. The second most popular sport is horse racing. They account for about 6% of bets.
Slots hold the leading position among online casino games. Next come blackjack, roulette and baccarat.
The potential of the iGaming market in Peru is huge, given the stable demand of the population for gambling. This is confirmed by the fact that the list of licensed operators in the country includes such international leaders of the iGaming industry as bet365 and Stake.
Peru has recently introduced an 1% excise tax added to the already established 12% tax on gross gambling revenue.
In the context of increasing competition both within the iGaming sector of the country and in the international gambling arena, such changes in tax policy, given that the industry has just started its activity, may discourage possible investments, but not reduce the interest of iGaming operators to expand their activities in Peru. Since the country has a numerically predominant gambling population and offers acceptable conditions for licensing: operators are not subject to general sales tax (IGV) and the cost of a license is $3.4 million.
Gambling regulation
Gambling in the country:
Licensing
Local License:
MINCETUR
About the population of the country
Official Language:
Aymara, Quechua
Believers:
82 %
Second Religion:
Basic information about the country
Name of country:
Peru
Code (2-digit):
PE
Continent:
South America
Capital:
Lima
Area of the country:
1,285,220 square kilometers.
Phone Code:
51
Currency (currency code):
New Salt (PEN)
Geographical features of the country
Amazonas, Ancash, Apurímac, Arequipa, Ayacucho, Ica, Cajamarca, Cusco, La Libertad, Lambayeque, Lima, Loreto, Madre de Dios, Moquegua, Pasco, Puno, Piura, San Martín, Tacna, Tumbes, Huancavelica, Huánuco, Ucayali, Junín.
The modern territory of the country was partially or completely occupied by the states: Moche (Mochica), Inca Empire, Spanish Empire.
Peru has access to lakes: Titicaca, Junin, Parinacocha.
There are rivers running through the area: Amazon, Jurua, Purus, Marañon, Putumayo, Ucayali, Apurimac, Huallaga, Urubamba, Madre de Dios.
Mountains within the country: Huascaran, Yerupaha, Koropuna, Ausangate, Uantsan, Wandoi, Chopikalqui, Ciula Grande, Chinchay, Ampato, Palkarahu, Salkantay, Santa Cruz, Copa, Ranrapalca, Pukaranra, Kalyangate, Hatunrity, Hirishanka, Solimana and others.
Volcanoes are present in the area: Koropuna, Chachani, Sabancaya, El Misti, Ubinas.
There are deserts on the territory of the country: Sechura.
Discussions on country characteristics
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