Linkbuilding: where to get links to your site, instructions for finding links

Linkbuilding - the process of building up the link mass of your website. Linkbuilding is translated from the English language as link, building.
This is an important process for promoting websites on Google (the search engine loves it when a website has quality links).

First of all, I recommend analyzing your competitors, look at the top 5 sites for your target query and see where, what, how many sites link to your competitors. Special services will help you with this, for example:

Ahrefs.com.
Semrush.com.
Majestic.com.
Keys.so

In analyzing the link mass of competitors you can identify the main strategies of linking. Someone uses buying links, someone uses pies (hacked sites), somewhere underlining drops, and maybe someone negotiates the placement of useful materials with a link to themselves (yes, yes, this also happens)

Where do I get links to my site?

There are tons of ways, there are both free and paid methods of getting links. The main ones are:

Exchanges (link rental)
PBNs (renting links from a grid of sites, expensive)
Pies - order placement on hacked sites (I will not write about it, who needs - look in search engines and telegram)
Crowd-links (forums and blogs - communicate and put links to your projects)
Profile links (there are sites where you can add a link to the created profile)
Buy placement through site admins (find a contact of the admin of the target site and negotiate a paid placement of text or just a link to your project).
Drops (you buy drops with ready-made link mass)
Working with journalists
Scholarships

What is the right way to post links?

The ideal strategy for linking to pages on your site is. multilevel links. The point is to put a number of quality links on the target promoted page of the site (for example, from thematic articles), and then on them to place second-level links, and on the second-level links to place third-level links. It turns out to be a kind of tree, when large branches come from the trunk, from them smaller branches, etc.

It is important to build the first level of links qualitatively (quality site, quality thematic content). The quality of the second and subsequent levels can be very unimportant.

It's worth considering the following:

It is important to have full control over the first level links (which lead to your promoted page). That in case of anything - to be able to make changes to the content, change the anchor, link.
It is recommended to place links in the ratio of 1 to 10 (for each link of the previous level place 10 links of the next level). I.e. it will look like this:
10 first level links - 100 second level links - 1000 third level links.
Use only unique content (we are not just talking about the first level of links, if you place links with text)
First level links can be new sites you have created, or sites you have rebuilt on dropships.
First level links (leading to your project) should not be all by direct anchor. Use a variety of anchors, including the name of the site and the URL of the page. Usually apply the formula 30 to 70. This means 30% anchors lead to the site on keywords, and 70% by URL, site name, common words «here», «on the site» and similar.

Well, and it happens that you can do without multi-level link building, non-ideal strategy can also be used. Just do not forget to adhere to the variety of anchors, or you will quickly catch the ban search engine. Well, and try to avoid sharp jumps in the reference mass, or you will quickly spalitsya and get the exact opposite effect from the expected.

Exchanges (link rental)

There is no point in going into the process of buying links through exchanges, I will just point out some of them:

sape.ru
serpzilla.com (foreign division of sape)
trastik.com
getlinksnow.net
linkbuilder.su (for crowd links)
fiverr.com (freelance exchange, foreign analog of our quark)

PBNs

Private Blog Network - a network of satellites that are created for the purpose of promoting a website/sites. The process of creation is long and costly. But taking into account the cost of links in the foreign market - often PBN network pays off. Moreover, you can always rent out a few places to other SEOs.

Where can I order? PBN ads can often be found in themed telegram channels, here are some of them:

I do not recommend without experience to create your own PBN-network, it is easier for your projects to build up link mass by other methods.

Crowd-links

Crowd-links are links from forums and blogs. In forums they are placed in thread posts, and in blogs in comments under articles. You can get them in two ways: either order them from third-party performers (for example, on the kwork.ru), or find sites on your own, register accounts, warm up, put the right links in the form you want.

Let's talk about the second option, namely how to find sites and how to properly place links so that they «live» for a long time.
Work algorithm it's gonna be something like this:

Collect a base of thematic forums and blogs
Register accounts on forums / blogs
Warm up accounts - engage in conversations, posts and replies on neutral topics (without links to their sites)
Directly publishing posts and comments with links to their sites.

How to find the right forums and blogs on Google

To do this, you need to search for queries of the type:

“the request you need” forum
“the query you need” blog
“the query you need” “Powered by vBulletin”
“the query you want.” “Powered By IP.Board.”

You can also take advantage of the free forum search service: https://boardreader.com/

What's worth paying attention to:

Do not use links in the first comments on blogs (don't arouse suspicion)
In a blog, always address the author of an article (or blog) by name.
Don't use links in your first posts on the forums - warm up your account (a couple weeks of writing a total of at least about 20 posts without links)
In the forum, it is also recommended to address the author of a thread/message by name/nickname.
I've noticed that quoting a previous post with a question works well on forums.

Forum linking options:

Q&A. For this you will need to create several accounts on the same forum and warm them up. After that you will be able to realize the scheme Question-Answer. One account creates a topic with a thematic to your site question, and from another account (after some time) write an answer with a link to your project as a way to solve the question:
- Account 1: Guys, I came across this question, I noticed that in Aviator crash game the result is formed before the start on the basis of some coding. Can someone explain how it works from a technical point of view and is it possible to know in advance what the coefficient will be?
- Account 2: It may be possible to know in advance, but to do this you need to intercept and decrypt the code combination, which is sent from who knows what players and in what form to the server, atm is processed and decided what coefficient will be, as a result, when the desired coefficient is reached - the server sends a stop command, and the plane leaves. Detailed information about whether you can predict the result in Aviator and other technical analysis of the game on this site: ... Probably the most detailed study of the game «to the bone».
(well, and of course the content on your site should be fully relevant to solving the question at hand).
A few links. Reply to threads in forums can be with the indication of several links, among which one to your promoted site. So to speak disguise your goal. Very advantageous will be if in response to a question to indicate links to sites with a good reputation, and your site, while the content on your page will be as good quality and fully answer the question.
Editing messages. You can post on the forum on the topics you want, and then come back to those topics after a while and edit your posts (by adding links to them). This reduces the possibility of your post being deleted by moderators, especially if your post «went» to other pagination pages while discussing a topic.
Branding. In replies to topics you can indicate not links, but the name of the promoted brand (it is the message with the indication of the brand as the source of the necessary information, and with a complete absence of links in the replies). This will contribute to the growth of branded traffic from search engines (interested people will go to search engines and search the site by the brand you specified).
Purchase of signatures. You can buy links in forum signatures. This works well in topics that are in the top of Google for the desired queries.
The links are in my signature. You can place the necessary links in your signature, preferably after some time (not immediately). It is desirable to «warm up» the account well.
Support forums. You can create threads on the support forums of website engines (WordPress, Joomla, Drupal, etc.) to get links. It is understood that you will create a thread/topics on the forum of your site engine, with problematic requests on the technical part of the site («Help to solve the problem with the work of the plugin... doesn't work ... thing. You can see the problem on the page (link)...»).

Q&A.
You can search what users are asking for your keywords: https://alsoasked.com/

Profile links

There are many loans that allow you to register with them and in your profile specify various data about yourself, including a link to your «personal blog/site». This is the field we need in our profile. In addition to the link to the site - I recommend to specify a description (if possible), suitable for your site, with the entry of keywords.

P.s. seoshnik, want some free links? (click)

Here's a list of sites where you can make profile links (DR by Ahrefs is in parentheses):

jerseyboysblog.com (20)
deepbot.tv (30)
marketing-resource-directory.com (30)
tfod.in (35)
retrievertraining.net (35)
javacardos.com (35)
humans.net (37)
personalitycafe.com (40)
talkaboutmarriage.com (45)
booksloom.com (50)
lexulous.com (50)
soshified.com (55)
wallmine.com (55)
puremtgo.com (55)
remotecentral.com (58)

The list of links includes both sites that add the attribute and Dofollow to external links and Nofollow. I recommend using both. It is proven that Nofollow links are also indexed and give visibility to your project.

Buying Drops

You can look for vacated domains or vacated with link mass that would then stick them on the promoted site, or restore and from them to put a link to your project.

Freed - registration has expired and the domain can be purchased at standard prices from almost any registrar.

You can search for vacated domains here: https://www.expireddomains.net/deleted-domains/

Released - registration is about to expire and the domain will either be hijacked by someone or, otherwise, released and available for registration by anyone. Depends on the parameters of the domain. «Tasty» domains rarely go into free registration.

Hijack the vacated domain: https://www.dropcatch.com/

Checking domains

Before registering / buying a domain does not hurt to check what the domain was in the hands of previous owners:

https://stopforumspam.com/ - check if spam mailings have been made using the mail on the domain (Google may put a filter on the domain for such spam)
https://mxtoolbox.com/supertool.aspx# - check the domain for email spam.
https://lumendatabase.org/ - check whether there have been complaints of copyright infringement
https://www.blacklistmaster.com/ - check for the domain in the Black Lists.
https://web.archive.org/ - check through the web archive, what was placed on the domain earlier. If you plan to use the domain for a white project, and on it previously were topics such as cream to enlarge the pussy, **orno, casino, etc.. - then there is a high probability that the domain will not give you any advantage at all, and may even be the opposite.
https://namebio.com/ - you can check your domain purchase history

Restoring the site from the web archive

Bought a domain with a history and want to restore it instead of relabeling it? I use a paid (cheap) solution: https://archivarix.com/

Or, you can install a clean WordPress on the purchased domain and put in it by hand all the necessary articles from the copy in the web archive (just need to also repeat the URLs of pages that would be the same as the previous site on the restored domain).

Working with journalists

Journalists (we're talking about the bourgeoisie) often need expert commentary on various topics. This allows you to get eternal links from quality resources (do you want the Times or Forbes?).

https://www.connectively.us/ - service of interaction between experts and journalists.

Make a new e-mail (only at gmail.com) and receive the newsletter from the above service.
Look through the mailing list for relevant queries that fit your subject matter.
Order a comment under query from a copywriter, either neural networks or write it yourself.
Send to a journalist and get a link and text mention in the media.

Under gambling may not fit the method, but for second-level links (to near-thematic sites) may well work.

More services for working with journalists:

Scholarships

Another interesting option is to get links from educational English-language websites of colleges and universities. The education system in English-speaking countries has an interesting feature that you can use - competitions with monetary scholarships for students (for example, for writing articles on certain topics).

Scholarships are usually awarded to the winners of the competition $200-$1000

How does it happen The process of obtaining these references:

Gather a database of college and university websites in the edu (education) domain zone.
Create a scholarship page on your website with the URL: scholarship
Write a letter to educational websites asking them to add your scholarship page to their selection.

Find scholarships on edu sites can be found by the following queries on Google:

site:.edu scholarship
site:.edu inurl:scholarship
site:.edu «scholarships»
site:.edu «scholarships links»
site:.edu «scholarship list»
site:.edu «list of scholarships»
site:.edu «college scholarships»
site:.edu «private scholarships»
site:.edu «scholarships available»

Or, for example, a search for small towns in the United States:

best colleges in California
top universities in California
top California colleges and universities
2025 best colleges in California
2025 top colleges and universities in California

In the terms and conditions of the contest, specify that you have the right to publish the submitted articles on your website and in social networks. They can be used as an additional source of unique content.

Examples of scholarship pages

Sample letter to send to colleges and universities

We make a box like this: scholarship@site.com (to lend credibility to the fact that you are writing on behalf of the site)

Subject line: Scholarship for [college or university name] students

Letter: Hello [college or university name] Team, I noticed that you provide a list of private scholarships for students. [The name of your site] is offering an annual scholarship. This scholarship requires an essay submission, and the winning applicant will receive $750 dollars towards their costs of education. All of the application details are available on our website at [your Scholarship page address].

Please let me know if you have any questions about the scholarship. If it's not you who directly manages scholarships, can you forward me to the right person, please? I'd greatly appreciate that.

Regards, [Your name]

Scholarship catalogs (where you can add your scholarships)

https://studentscholarships.org/scholarship-upload
https://www.free-4u.com/add-scholarship.html
there are a lot of them. You can find them on the scholarship pages of college and university websites (e.g., site:.edu scholarship California).

Links from wikipedia

As an option, you can get links from wikipedia. Yes, they will be in nofollow (do not transfer weight to the pages of your site), but the very fact of having a link from the wiki - a very good signal for Google. There are several options, how to get a link from wikipedia, For more details, see the article at the link. In brief:

Searching for «dead» links
Publishing new content and your site as a source

Accelerate indexing of links

Free services to accelerate the indexation of links placed or purchased. Through tests, we can say that the speed of indexing links in each service is about the same. If you need this functionality, here, you can run acceleration through all of them at once:

Questions-Answers

I get a lot of questions on the topic of linkbuilding. I will answer them in this section, as well as in my Telegram channel.

What about the pies? I hear that's pretty much what it's all about.

Let's put it this way: not everything is based on them and not everywhere. Again, raising the topic of competitiveness - if in the top are sitting fat competitors (on the link), then to surpass them quickly without using pies - quite a difficult task. In general, pies - these are hacked sites, which put links to gray, black niches. You yourself can contact the owner of this site and discuss placement with him, but - it's long, it's expensive, they can refuse placement. And you can choose the way easier, cheaper, faster - order placement - in the pies. This is, of course, immoral, humanly wrong, but when it comes to tens, hundreds of thousands of dollars of profit - few people think about the correctness of things.
Answering the question: pies have been and will continue to be used in different niches. Yes, they allow you to quickly get a good boost for the site. If you look at the linking of top gambling sites - it is very rare to find someone there without using pies.
Is there an alternative? - A similar effect is achieved by gluing drops or restoring them with a link to your projects. But financially this method is more expensive and takes longer.
And about myself.: I don't use pies. I prefer not to aim at the top for fat queries, but to cover the number and greater variety of key queries, which in turn also brings normal traffic. Yes, I may not reach the top 3 for a fat key, but I can cover less frequent queries with one site and pull them up to the desired top without using pies.
So I use drops.

If you make your own good grid PBN, is it possible in the case of banning of manisite to transfer it to a new one or it happens that after that the grid is also banned?

If you make a really good grid (correctly, so as not to burn in front of search engines), it can be transferred to another domain without problems. It's like with pies - on a hacked trusted site appear links to the casino site, after a while the casino site banned, but the pie on it all the same (from the point of view of Google), because the link is not known who put, the owner of the site or some user, whether the donor site was part of the grid banned site or an independent project. In this case, you can only get a deterioration of the indicators of the page from which the link is, and that is not because of the ban site-casino, but more for advertising casino.
The same with grids - search engines do not know that it is a grid for a particular site, and if the link will change to another - it is a natural process and there is nothing suspicious about it.
But, if your grid got spoiled - used the same IP, same server, same google console account and the like, one site can pull the others.
My opinion is that PUB nets are a pain in the ass and not worth it. Usually grids are expensive and require constant involvement in their maintenance, payment, expansion, checking. You need to cover the cost of servers, IPs and domains, so many sell links to other webmasters for a year (rent). It's easier to look for dropships than to make a grid for your own projects.

p.s: Don't do mesh if you don't have experience, better to order placement from other mesh owners.