Slot with Vitus. How it was created, why it was needed, what problems arose in the process. Part 1.

Game provider TRUE LABS released a slot first with Dmitry LORD's Treputin and then with Vitus. For this reason Highroller interviewed the CEO of TRUE LABS - Daniel. He told how the process of creating a slot with casino streamers looks like, what is the interest of influencers themselves and what difficulties may arise along the way.

⚡️ Judging by the interview with Lord Treputin on iGamingNews, you and he easily agreed on the creation of the slot. The slot was eventually placed in his social casino as well - so Lord had his own interest too. What about Vitus? How did the negotiations with him go - axe, with «hitches» or on the contrary - as smoothly?

1. The experiment with slots for streamers has long been our thing. Even before Lord, we launched collaborations with English-speaking Influencers, and we are well known in the streamer community - we are open to such projects and love it when a live community is behind the idea.
2. We are not limited to streamers only. Today we actively cooperate with everyone who has a loyal audience and a strong community: from meme-coins and affiliate platforms to arbitrage teams that need fresh content. There are a lot of requests, so we prioritize by real impact - how much value the collaboration provides to both parties.

3. With Vitus, everything happened organically. His team wrote to us first, and we had long respected his work and knew that he felt the industry not by the numbers, but by the pulse.

4. I wouldn't call it a gut feeling. It was more like a spark between us, and it was immediately clear what to do and how to do it
5. After the first conversation, it was clear: we were creating not just a slot, but a story where energy, character, and meaning coincided.
6. The cooperation was as comfortable as possible without any difficulties.
7. ⚡️ What is Vitus's interest in participating in the creation of the slot?
8. It's fresh content and a strong infomercial. In a world where everything looks the same, a personalized slot stands out instantly. For a streamer, it's not only about image, but also about taking care of your community - giving your audience something exclusive.
9. And, of course, who would refuse to play their own game on the stream?
10. If we talk about the commercial side, the model is transparent: we invest in development and distribution, while the partner invests in marketing.
11. The output is an honest, mutually beneficial story where both parties get growth and recognition.
12. ⚡️ So, roughly speaking, you could say that some of the marketing costs are taken off the game provider, right? Because the streamer is advertising the slot with himself.
13. Yes, the informational occasion is one of the most important parts here:

• a lot of organic coverage;
• discussing rumors on the sidelines;
• conversations in streamer chat rooms;
• interest in the game from brands.

12. It's a collection of marketing activities, including streamings of the Influencer itself.
13. ⚡️ How long did it take to create a slot with Vitus?
14. The development itself is fast - about three months.
15. The other thing that is more difficult is to fit the project into the production plan, because we have releases lined up six months in advance. Now, for example, we are already forming such partnerships for next May.