KPI has made a significant mark in the traffic arbitration sector since its inception in 2013. The company rapidly gained expertise in various niches including Nutra, iGaming, and E-commerce, focusing on effective monetization strategies through established traffic channels like Facebook Ads, Push notifications, and Google Ads.
Headquartered in Ukraine, KPI has successfully targeted the Russian and European markets, leveraging local insights to maximize outreach. By 2019, the dedicated team had expanded to 24 members, each bringing unique strengths that contributed to the company's growth and adaptability in a competitive environment. Under the leadership of Sergey Roy, KPI not only thrived but also set benchmarks that many attempt to follow.
For those looking to navigate the intricate landscape of traffic arbitration, KPI's journey serves as a valuable case study on building a robust affiliate marketing framework, emphasizing the importance of data-driven decision-making and market responsiveness.
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