Founded in 2019 by Alexander Slobozhenko, this Ukrainian media buying group has rapidly expanded from a modest team of 20 to over 1000 members by early 2025, with offices located in both Ukraine and Poland. The organization boasts 30+ dedicated media buying teams operating globally, specializing in traffic arbitrage within the gaming and betting sectors.
To maximize performance, they leverage diverse traffic sources such as Facebook, TikTok, UAC, and In-App advertising. In March 2024, a new SEO division was initiated; however, after eight months of operation, a strategic pivot was made to refine their approach and explore innovative methodologies for improved outcomes.
Different divisions contribute to their success: the Buying Department, Affiliate Division, Development Team, Technical Support, Farming Department, HR Unit, Production, and Finance. Beyond traditional services, proprietary products like TD APPS–a platform for app leasing–highlight their commitment to innovation. In January 2025, the launch of DEVILS CAPITAL, a partnership and investment platform, further exemplifies their strategic growth. Currently, the team manages 14 NDA projects within its portfolio.
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